World Parkinson's Day

In 2021, Franklyn was engaged to create a cohesive brand identity for World Parkinson’s Day, uniting a global network of organizations across 80 countries in their mission to raise awareness and combat Parkinson’s disease. The designs on this page reflect one of the initial concepts I developed for the brand, with the final result showcased on the World Parkinson’s Day website.

Knowing that this brand system would be handled by countless individuals across various nonprofits, we aimed to build a foolproof design that could hold up no matter who used it. To ensure accessibility and consistency, this direction featured universal default fonts and colors based on standard palettes from software like Adobe Illustrator. Balancing these practical choices, we designed a logo and illustration style that merged clean, precise geometry with raw, organic edges for a distinctive and approachable look.