Illustration of lots of people sleeping in different positions on pillows, with different clothing and skin colors on a beige background.

Marlow

Already a direct-to-consumer hit in the bedding world, Brooklinen set out to reach even more customers by launching “The Marlow Pillow.”

The visual identity we created for Marlow centers their belief that there are many different types of sleepers, and Marlow's pillow works the best for most. A simple yet expressive illustration style allows the brand to showcase a diversity of sleeping styles and, when appropriate, ventures into whimsy. With a wordmark and color palette that carefully balances modernity and nostalgia, the brand strives to be appealing to anyone in search of good sleep, whether young or old.

Branding, Illustration

  • Designed at: Franklyn
  • Art Direction: Michael Freimuth, Elisa Maezano
  • Design: Tess Havas, Gabriel Ribes
  • Illustration: Tess Havas
Marlow wordmark set in cream on a forest green background. The wordmark is set in a friendly, rounded typeface.
Close up of the Marlow wordmark 'M' on a cream background.
Three pillows stacked on top of eachother on a yellow background.
Illustrations of a diverse group of people sleeping in different positions. They are arranged in a horizontal formation on a billboard with the text
Illustration of a man sleeping on his side on a green background.
Illustration of a woman sleeping on her back on a lilac background.
Illustration of a woman sleeping on her front on an orange background.
A billboard on a brick building (most likely brooklyn) that displays the Marlow logo front and center. Surrounding the logo are illustrations of people sleeping of all different shapes, sizes, and positions.
A photo of the Marlow Pillow in use on a bed. Next to the bed is a bedside table with a candle and lamp.
Two Marlow pillows rolled up in their plastic wrappings on a green background.
A wheatposting of several Marlow Branded posters. 3 of the posters display the Marlow logo over different colored backgrounds (green, lilac, and orange). And 3 of the posters have unique, whimsical illustrations that pair with taglines.
A surreal mc escher inspired illustration of a woman walking down a set of stairs that encompasses a pillow.
An illustration of a pillow that is also a house. A woman gazes up at the windows.
An illustration of a pillow that is covered in foliage and trees, with a woman riding a bird above it.
A billboard of an illustration of a man sleeping with the caption
An illustration of a woman on a bed with something dark with eyes creeping out from underneath the bed.
A photo of a man sleeping on the Marlow Pillow.
An illustration of a man riding a bike past a giant, larger than life sized pillow. Clouds and Leaves circle around the pillow.
Next Project