Flashfood

Flashfood is an app that bridges the gap between grocers and consumers, offering a platform to discover and purchase grocery items nearing their best-before dates at discounted prices. My assignment was to develop a food-based illustration system to compliment the rest of the brand. The final illustrations were meticulously designed to evoke a sense of bountiful freshness, enticing users to explore the offerings available on the platform.

Illustration

  • Creative Direction: Pam Batstone
  • Illustration: Tess Havas
  • Project Management: Ashley Van Belle
  • Brand Design: Porto Rocha
Illustration of a grocery bag with fruits, vegetables and bread spilling out.
Illustration of an apple with the flashfood logo on a navy background.
Photo of a hand holding up a phone that displays the flashfood app.
A photo of a billboard with three posters. One says
Illustration of a bag of frozen peas.
Illustration of a raspberry.
Two posters on a navy background. The left one has an illustration of a tomato with the type
The flashfood logo on a bright blue background with illustrations of several types of dry goods including bread, pasta, and a bag of flour.
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